Keeping it Real: Merriam-Webster's 'Authentic' Crowned Word of the Year 2023!

Guess what just made it to the top of the lexical charts? Drumroll, please... Merriam-Webster Dictionary has officially declared "Authentic" as the Word of the Year for 2023!

Yep, you read that right. In a world that sometimes feels like it's spinning off its axis, Merriam-Webster has picked a word that brings us back to our roots, our true selves, and the essence of genuine connections.

Let's break it down a bit. So, why "Authentic"?

Living in the Real World: We all know that social media can sometimes make our lives look like a highlight reel. With filters, curated posts, and perfectly timed snaps, authenticity can seem like a rare gem. But, hold on tight, because "Authentic" is here to remind us that being genuine, real, and true to ourselves is not only enough but worthy of celebration!

Everyday Heroes: Merriam-Webster's choice reflects a societal shift towards appreciating authenticity in people, brands, and experiences. It's a nod to those who keep it real, who don't hide behind masks, and who embrace their uniqueness. Authenticity is the hero in a world that sometimes seems to be drowning in a sea of staged moments.

I named my company Authentic Home because I believe in the power of genuine connections and true comfort. A home should be more than just a physical space; it should resonate with authenticity, reflecting the unique essence and stories of those who inhabit it. Authenticity in every aspect, from design to service, is the cornerstone of my company. I want people to experience a sense of belonging and sincerity when they enter an Authentic Home – a place where they can truly be themselves and create lasting memories. The name embodies my commitment to providing homes that are not only beautifully designed but also deeply genuine, fostering a sense of real belonging and comfort!

Merriam-Webster's Insight: Peter Sokolowski, Editor at Large at Merriam-Webster, shed some light on the choice, saying, "In a time where superficiality sometimes takes center stage, 'Authentic' emerged as a beacon of clarity, reminding us to cherish what is real and true."

So, whether you're vibing with the word because you're all about keeping it real or because you appreciate the authenticity movement, one thing's for sure – "Authentic" is the word we didn't know we needed!